Hi, I’m Jeff. I’m a senior writer and creative leader with experience in everything from advertising to UX. Welcome to the Jungle $30M Is Now a Prime Number The Boldest Brand Voice I'm Fluent in International The $91M Paragraph A Holiday and a Half Balancing Privacy and Personalization Master of My Domains HIPAA Hooray! It's Not About You Simplifying the Web GoDaddy and the Big Game How to Sell Gifts No One Wants Homepage Makeovers The One That Got Away