I’m Fluent in International.
In addition to writing for GoDaddy’s U.S. homepage, I was also the sole writer for our international websites for several years.
I learned a lot about messaging across different cultures and really loved working with teams from all around the world. These are a few of my personal faves.
So easy a dad can do it (Australia)
Australia had one of my favorite campaigns, which told customers that our website builder was “so easy, even your dad could do it.” The team in Australia absolutely loved it and performed so well that it expanded out to other products (and an illustrated spinoff).
