GoDaddy and the Big Game.

(aka The Most Fun I’ve Had Working)

I worked on a lot of GoDaddy Super Bowl campaigns, most of which I’d like to forget (IYKYK). But this one was different.

The TV spot, done by an outside agency, was a tribute to the things the Internet loves — memes, cats and other general weirdness. So when it came to the web page, the goal was to not let commerce kill that vibe.

The web page itself turned out great, but the real fun (at least for me) were the FAQs, which I was asked to write in the style of The Onion.