How to Sell Gifts No One Wants

Can you imagine giving someone a hosting plan for the holidays? Of course you can’t, because you’re a normal human person. But like every business, GoDaddy felt compelled to jump on the holiday sale bandwagon, so…

While everyone else was talking about buying gifts, we positioned the holidays as a time when our small business customers will be selling more, so buying our products now was an investment in their own holiday success.

The result is a holiday promotion that doesn’t feel like a tinsel-covered used car lot.