HIPAA Hooray!

First off, yes — “HIPAA Hooray” is kind of first-thought-low-hanging fruit, but when you’re at a company that loves puns like Vanta, you roll with it.

I led content for their first vertical campaign, targeting healthcare businesses needing to manage their HIPAA compliance. While I kept the landing page clear and straightforward, I did have some fun with the LinkedIn ads. Overall, the campaign exceeded targets by 135% and lifted conversion 271%.