Emails They’ll Take Personally

Email copy has its own set of rules, one of the biggest being scalability. You want each email to feel like a personal note, despite it going to thousands of people. This is where you need a messaging framework.

A solid framework lets you personalize at scale. For this GoDaddy email, we turned a generic notification into a moment of inspiration and brand-building with a simple plug-&-play message to our customers.