The $90MM Paragraph.

I’ll tell you in advance, it’s not much to look at. But it legit saved GoDaddy over $90MM in projected losses.

How? When GoDaddy made the decision to stop charging for domain privacy, it was projected to be a $100+ million per year loss. I was asked to reposition our paid product to try to minimize the impact.

After weeks of research, positioning, writing and testing, we launched the block below and saved the company a literal fortune.

There’s too much to go into here, so if you want the full story, drop me a line.