Welcome to the Jungle
Ah, yes. Amazon. The undisputed champ of online retail. I was there, in the belly of the beast (the Payment Experience team, to be precise). The good news is I learned a lot. The bad news is that most of it is proprietary and/or still being worked on, so I’m not able to give details. But here’s what I can tell you…
Highlights
$30MM Win
I created a months-long testing plan, complete with content. One of the lines I provided went into production after it was projected to drive $30MM in annual revenue.
Name Game
I co-led a workshop for the naming of a new Amazon product (currently in development) and created positioning, concepts and content for multiple potential names.
On Brand
I rewrote copy across everything from landing pages and onsite ads to homepage placements in Amazon’s new, more expressive “Charm & Disarm” brand voice.